Anoeses

It is the Ukrainian brand of leather, latex and mesh clothing inspired by intimacy. It was founded in 2018, as a result of creative cooperation of couple Konstantin and Kateryna Savvopulo. Anoeses also builds a strong community of like-minded people that value diversity, open communication between partners and self-acceptance. Another project of the brand is an educational platform — Anoeses Education — a safe space to study unique sexuality and a tool for hidden desires to be manifested in reality.

what we did

Communication tasks

  • Analysing the competitors’ market of relevant fashion, latex and kink brands
  • Fine-tuning brand positioning, bio and visual codes to differentiate it on the market
  • Communication with Ukrainian and international media on a regular basis
  • Сelebrity stylists’ & Mentoring influencers’ relations
  • Creating and maintaining cross-segment collaborations as well as collaborations with fashion brands

Involved influencers

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media relations

Media mentions

Evening Standard

Marie Claire Ukraine

Paper MAG

Vogue Poland

Kaltblut

Hypebae

Harper’s Bazaar Spain

Harper’s Bazaar UK

Hypebae

Elle UA

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another projects