Norba

It is a Ukrainian brand of essentialwear — clothing that you want to live in. While being designed to protect your body during intensive workouts, Norba pieces can be styled for living at your own pace: with no “sporty” details or labels. Giving their family name to the brand, Norba founding sisters established a strong bond between its mission and their own principles. Created for women and by women, essentialwear is cruelty-free, sustainable and manufactured ethically. Choosing quality over quantity and keeping its own pace of working, Norba actively engages in supporting social initiatives and regularly collaborates with Ukrainian charity NGOs that focus on helping women.

what we did

Communication tasks

  • Brand story, positioning kit and tone of voice development
  • PR strategy development and implementation
  • Brand introduction and communication with Ukrainian and international media on a regular basis
  • Influencer & celebrity stylists’ relations
  • Creating collaborations and special projects in line with brand’s values and strategy

media relations

Media mentions

Hypebae

Vogue Czechoslovakia

Who what wear

The Zoe Report

Suitcase

Harper’s Bazaar US

Coveteur

Vogue Italy

Forbes

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