It is Seoul-based brand of quiet luxury known for its signature minimalist silhouettes and restrained elegance. The brand’s name is the birthday of its designer Grace Shin who pursues the idea to make everyone wearing her designs feel as happy and loved as we all do on our birthdays.
Subtly using the details of traditional Korean costume, the designer creates contemporary yet timeless pieces in strictly limited quantities with special attention to selecting fabrics that always become the main inspiration of the collection.
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