This option is most suitable for brands, who have seasonal product, mostly focus on wholesale, as well as for those whose main PR activities are centered around fashion weeks.
Media mailing when the collection is first presented (fashion week, or wholesale season, or according to your own schedule)
Showing it to editorial stylists at least twice during seasons of preparing the editorials
Media mailing when the collection goes to the stores
Gifting round with the collection when there is stock availability
