Margesherwood

It is a women’s contemporary accessories brand created and designed by duo designers, Sungeun Um and Soonyoung Kim. The brand is named after the heroine’s character name, ‘Marge Sherwood’ in the movie called ‘The Talented Mr. Ripley.’ The duo designers reflect the graceful and sophisticated image of Marge Sherwood in their designs and get inspired by Contemporary Art especially modern dance. The key feature of the brand is that women can carry MARGESHERWOOD’s bag in various ways with simple changes.

what we did

Communication tasks

  • Analysing the competitors’ market
  • Developing positioning kit for the brand to differentiate on the market
  • Fine-tuning the brand description
  • Presenting the brand to the international media to raise brand awareness among target audience and retailers
  • Communication with international media on a regular basis
  • Influencer relations at target markets (US and UK)
  • Celebrity stylists’ relation
  • Coordination of PR activities in accordance with brand retail representation and sales targets

media relations

Media mentions

Vogue Spain

L’officiel US

Vogue

Coveteur

Vogue France

Vogue Italy

Vogue Spain

Harper’s Bazaar Spain

Vogue India

Grazia ME

Vogue Czechoslovakia

Who what wear

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