Santa Brands

It is a party that is always with you. Inspired by bold and bright 00s aesthetics, it offers foolproof solutions for the ones who live for a party atmosphere and know how to create it anywhere and everywhere.  Playful yet classy, sexy yet nonchalant - Santa Brands clothing makes one confident and filled up with a light and festive mood.

Re-thinking the cult looks by 00s it-girls, the brand’s designer uses sparkling and flowing textures and plays around simplicity and luxury. Decorative crystals adorning the clothing draw not only light but also attention: Santa Brands awakens that exact energy that allows us to dance the night away and forget time, worries and limitations.

what we did

Communication tasks

  • Analysing competitors’ market
  • Developing positioning kit for the brand to differentiate on the market
  • Brand story creation and tone of voice development
  • Mentoring influencer relations
  • Influencer & stylists’ relations
  • Celebrity & editorial stylists’ relations
  • Coordination of PR activities in accordance with brand retail representation and sales targets

Involved influencers

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media relations

Media mentions

L’officiel US

Vogue Paris

Vanity Fair Italy

Kaltblut

Vanity Fair Italy

Vogue Scandinavia

Vogue UA

Who what wear

Harper’s Bazaar ES

L’officiel France

Who what wear

Popsugar

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