Rodynnyi Albom

«The Family Album» is the first Ukrainian street fashion digital photo archive of the XX century. The collection is designed to show how the representatives of different regions, times and social stratas of Ukraine used to dress.  The Rodynnyi Albom is a digital photo archive that includes photos from private family albums. Each photo contains information about the time and place where it was taken and the people from the photo.

The images are also accompanied by comments from photo providers, which contain priceless information about Ukrainians' perceptions of fashion, features of the local fashion industry, specific practices related to fashion, etc.The project took about six months to complete.

The project team processed more than 300 photographs, of which 117 were carefully selected for the collection. The oldest photograph of the archive is dated 1905, the latest - 1995.

what we did

Communication tasks

  • Develop press release in coordination with the project team
  • Project communication to the Ukrainian and international media
  • Project communication to influencers
  • Ensuring the correct use of photographs and their descriptions according to the archiving rules

Involved influencers

No items found.
Show more

media relations

Media mentions

Bazilik

FWD

Buro 247

Kaltblut

Marie Claire Ukraine

Elle UA

Buro 247

Segonya UA

HD fashion & Lifestyle

Show more

another projects