Nué

Nué is a partywear brand inspired by the roaring twenties and old Hollywood glamour. Launched in Kyiv in 2019 it celebrates the concept of prêt-á-party as a bold addition to a new minimalistic wardrobe.  Each NUÉ piece is crafted by tailors and jewelers and can transform casual daily outfit into a party-proper one.

The designer works with rhinestone fabrics, creating tops, necklaces and body jewelry enriched with classical glamour. A mix of tailoring and jewelry techniques ensures that NUÉ product is comfortable and destined to be the center of attention. It’s an essential day-to-night item able to create a festive mood right away.

what we did

Communication tasks

  • Analysing competitors’ market to differentiate the brand
  • Brand story creation, positioning kit and tone of voice development
  • PR strategy development and implementation
  • Brand introduction and communication with Ukrainian and international media
  • Influencer & stylists’ relations

media relations

Media mentions

Kaltblut

L’officiel France

Vanity Fair Italy

Vogue France

Cosmopolitan Italy

L’officiel Lithuania

Kaltblut

Vogue Italy

Glamour Spain

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