Litkovska

It is a Ukrainian womenswear brand founded in 2009 by designer Lilia Litkovska. With her namesake brand the designer unveils the way traditions could be integrated in a modern context and is committed to working in an ethical and sustainable way. Known for her taste for bold shapes, refined tailoring and intricate craftsmanship, Lilia Litkovska explores the idea of contemporary dressing through sleek yet quirky silhouettes and edgy yet fluid designs. Deconstructing the very concept of modernity through tailoring and a bold touch, she offers a radically realistic wardrobe for today’s woman who is free to be both fragile and fierce. With a subtle yet pulsating sensuality seamlessly sewn into every garment, Litkovska creates a unique relationship between a woman and her clothing. The brand is part of the official Paris fashion week schedule since 2019.

what we did

Communication tasks

  • Analysing the competitors’ market of relevant fashion
  • Developing positioning kit for the brand to differentiate on the market
  • Fine-tuning the brand description
  • Influencer & celebrity stylists’ relations
  • PR support of the brand’s presentations and shows at Paris fashion week

Involved influencers

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media relations

Media mentions

Harper’s Bazaar US

Vogue France

Vogue Italy

Vogue France

Vogue Italy

Vanity Fair Spain

Elle Italy

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