Full PR support

It’s a crucial instrument for the brands that are aiming to enter (or already are at) the international market, and for raising and strengthening brand awareness.

What it gives to the brand

Sales growth

Properly implemented PR strategy always results in sales growth and attracting relevant wholesale accounts (if needed) in the long-term perspective.

Appeal to target audience

We ensure that you are seen, perceived and loved by the audience relevant to your brand identity and values.

Clear brand message

We create and promote it through all relevant communication channels.

What it includes

Influencer & сelebrities relations

  • Defining target influencers for the brand
  • Communicating with them regarding cooperation and arranging it
  • Building a long-term relationship between the brand and the influencers to develop a consistent brand image within its audience
  • Communicating with top celebrity stylists regarding gifting/dressing their clients
  • Responding to incoming requests and handling them according to the strategy

What it includes

Media relations

  • Writing press releases about new collections
  • Mailing to the international press with various pitches
  • Communicating with editors on a regular basis to promote the brand
  • Pushing the brand for editorial shootings
  • Responding to incoming requests according to the strategy

What it includes

Additionally:

  • Сollaborations - coming up with ideas, helping with execution;
  • Participating in brand's overall strategy;
  • Curating events (upon request);
  • Curating work with other PR partners as a mother agency (upon request).

we start with

Analysing the competitors’ market in-depth and developing/editing brand story, positioning and key messages, ensuring that they differentiate the brand on the market and implement overall company strategy.

what we recomend

PR-lite support

Perfect option for emerging and/or slow fashion brands & limited budgets.

Seasonal PR

We work season-based - for brands with seasonal products, + those who focus mostly on wholesale and fashion week appearances.

Positioning kit development

We give you the detailed personalized roadmap if you need to launch your brand, enter the new market/product category or revamp your brand positioning.

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